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WELCOME TO THE Recovery Radio FLASH!

Week of May 4, 2006

Welcome...to the FLASH! This weekly e-newsletter will keep you informed of what's new at Recovery Radio Show...and at Recovery Media, Inc., our affiliated service corporation. We are dedicated to taking the hope of RECOVERY to you, your family, and to all persons afflicted with- or affected by - THE DISEASE OF ADDICTION. There IS a better way....
 

1. THIS WEEK'S SHOW- THIS WEEK'S SHOW-
    PRESCRIPTION DRUG ADDICTION: THE GREAT
    PRETENDER
2. STRAIGHT TALK FROM THE DOC: MEDICAL
    APPROACHES TO THE TREATMENT OF ADDICTION-
    INTRO
3. THOUGHT FOR RECOVERY- HOW TO BEST START
    ONE'S DAY by Bob Munck
4. MARKETING AND SPONSORSHIP OPPORTUNITIES
    WITH RECOVERY RADIO
5. HYTHIAM RE-UPS AS OUR PARTNER AND SPONSOR
6. SIGN UP FOR THE FLASH!

7. ARCHIVES- LISTEN TO PAST SHOWS
8.
RECOVERY RADIO A NOT-FOR-PROFIT ORG
Our newsletter is a free, weekly update on what's going on here at Recovery Radio Show and includes valuable resources and tools for any Get the Recovery Radio Show FLASH newsletter!one affected by the disease of addiction.
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1. THIS WEEK'S SHOW: SATURDAY, May 6, 2006 - April Pot Pourri

PRESCRIPTION DRUG ADDICTION- THE GREAT PRETENDER

Prescription drug addiction is the among the fastest-growing types of addiction in America today. Betty Ford, the former First Lady and wife of former President Gerald Ford, was the first public persona who came to admit her own dependence upon prescription drugs. To her credit, this once-hidden form of addiction has “come out” into the open. It has emerged literally from the kitchens and living rooms of America and into mainstream drug and alcohol treatment centers like that of her own namesake, The Betty Ford Center in Rancho Mirage, CA.

Vicodin, Oxycontin, Percodan, Valium, Xanax, and Adderal are just a few examples of prescription medications that are abused by addicts. Often, prescription drug addiction begins with a legitimate medical problem that results in the addict being given a valid prescription for a potentially addicting medication, such as any of the foregoing drugs. When used in a non-addict, these medications are usually helpful, appropriate, and safe. In a known addict, or in a person with “addiction genes” and addictive tendencies, such drugs are often abused from the very start of their use. Instead of taking 2 pills every 4 hours, the addict will take 4 pills every 2 hours. Before you know it, they are out of control.

Once the first legitimate prescription runs out, the Vicodin or Xanax prescription drug addict will call the doctor back for a refill. And another. And another, and another, and another- until the doctor finally sees what is happening and ends that source of supply to the new addict. Unfortunately, the doctor often is simply disgusted with “being taken”, and is only too happy to rid their practice of this patient. They often do not take this perfect opportunity to intervene with the budding addict and direct them to obtain help with the disease of addiction. Instead, the new addict establishes a toehold on his or her addiction, and will slowly dig deeper and deeper into their addiction for many years until they finally hit a deep bottom.

The next step for the new prescription drug addict will be to switch doctors, then to start seeing MANY doctors; none of whom know that their patient is seeing 8-10 physicians for the same “problem” and for the same prescription- all filled at different pharmacies. Multiple ER visits for vague “pain” or anxiety problems like toothaches, migraine headaches, and the like, are another common ploy.

Later, the more seasoned prescription drug addict will have the brilliant idea (after having seen a prescription being written in their presence literally hundreds of times) that perhaps he/she can find or counterfeit some doctor’s prescription blanks and write their own prescriptions. Or, that they could call in their own telephone orders to pharmacies, masquerading as a physician. Trouble with the police and jail time usually ensues.

Early in prescription drug addiction, the addict may truly believe that he or she has found the answer to their problem when they first tried their Vicodin, Oxycontin, Xanax, or Adderal. They LOVED the feeling. They kept coming back. It was easy to believe that because the prescription was written by a doctor for a legitimate medical problem, that it is “OK”.. Also, that since these are high-quality and pure pharmaceutical preparations, that they bear no comparison to street drugs like heroin or smokable opium. In other words, if they are a Vicodin or Oxycontin opiate addict, somehow this is not quite as bad as the heroin addict who shoots up intravenously.

WRONG!!!! This is pure denial at work!!! A prescription drug addict who uses Vicodin or Oxycontin is no different than a street heroin addict. They are both opiate addicts, yet society tends to look at the two through entirely different lenses. Denial is one of the most interesting and mysterious characterizing aspects of the disease of addiction.

This week we will explore Prescription Drug Addiction. We will define what it is, and describe how it often starts. We will explain that it is no different than any other type or form of addiction, regardless that the substances used are legitimate medications with legitimate medical uses. We will find that many prescription drug addicts in fact have dual diagnoses, complicating their addiction management, but better explaining why they came to manifest the disease of addiction, and specifically, prescription drug addiction. We will acquaint our listeners with Pills Anonymous (“PA”), a wonderful 12-Step organization that was formed to address exactly the type of addict mentality that is brought out in prescription drug addicts.

Don’t miss this exciting and highly informative show! Live!! This Saturday night, May 6, 6 – 8P Pacific Time on 99.5 FM KKLA Los Angeles and 10 other cities…and…streaming on the web. Our show call-in number is 888/995-5552 for your questions and comments. Remember….. RECOVERY WORKS!!!

 
2. STRAIGHT TALK FROM THE DOC by Dr Steve
MEDICAL APPROACHES TO ADDICTION TREATMENT- INTRO


The recent arrival of PROMETA™ for the medical treatment of alcohol, meth, and cocaine addiction represents a major advance in the medical approach to the treatment of addiction. Until now, medical interventions have had limited efficacy, at best.

PROMETA™ uses a combination of prescription medications plus nutritional substances to decrease drug craving, hasten the detox process, and to speed up return of cognitive function. Probably the best way to look at this is as a “jump Visit Pure Life Medical Center for information on NTRstart” into recovery. An amino acid-based treatment protocol called Neuro Transmitter Restoration, or NTR™, has also been around for nearly 20 years, and appears to do much the same thing as PROMETA™. Long-term maintenance of sobriety clearly is dependent upon ongoing participation in group psycho-social behavioral therapy, ie the 12 Steps.

What is the basis for these promising new medical treatments? How do we put them into proper perspective? I will discuss these topics in the coming weeks here in Straight Talk From The Doc.

Addiction at its core is threefold disorder. It is a malady of the body, mind, and spirit. In order to address it adequately, all three aspects of this ubiquitous disease must be addressed. The mind and spiritual aspects have to date been the only ones successfully treated, through the 12-Step processes such as Alcoholics Anonymous. The 12-steps lead to emotional healing, as well as development of a sound spiritual connection and grounding. While the 12-steps represent the most effective known treatment for addictive disorders, the long term sobriety rate is disappointingly low. It is difficult to measure, but is thought to be in the order of 20% sobriety for greater than 1 year.

PROMETA™ and NTR™ are two processes that appear to be truly groundbreaking medical treatment approaches to the disease of addiction. Both are thought to provide the necessary milieu in the brain for the drug-altered brain cells to shift into their “reparative phase”, and to return their damaged or altered neurotransmitter receptors to a more normal “pre-drug” state.

My opinion? PROMETA™ and NTR™ represent major breakthroughs in the medical treatment of addiction.

Next week: Dr. William Hitt and his interesting ideas!

This is Dr Steve, giving it to you straight!!
 

3. THOUGHT FOR RECOVERY- by BOB MUNCK   

Each week on our show this past year, Bob has shares his "Thought for Recovery", a unique personal reflection meant to inspire those of us in Recovery. This is from a man with 15 years of personal sobriety, and with many years of recovery leadership. He has seen and heard it all. He has sponsored hundreds of men during that time. Bob's "Thoughts" will focus on pearls of wisdom that all alcoholics and addicts in Recovery can use to enhance their own Recovery. We reprint this week's Thought for Recovery here:

How Does One Best Start One’s Day?
by Bob Munck

We should begin our day with a positive mental outlook, no matter what is happening in our life. We can train ourselves to look for the best in ourselves and in others.

We should first look outwards from ourselves, and acknowledge God, and to pray and meditate that He is in charge of our life.

During a time of difficulty or pain, we have choices. We can choose a "doomsday" attitude that will constantly replay all of our negative thoughts and sink us into Depression. Or, we can step back and find that one good thing in ourselves or others that will start our day right. We may be hurting with pain, and our day may appear hopeless and dark. But God and Recovery each guarantee to us that we are equal to the day ahead; that even in our pain there is always at least one good thing in our life.

We have the power of choice that will guide our own fate. We can change even the most difficult and hurtful situations with an attitude of hope and positive expectation.

If we approach each day with a prayerful heart; our positive self will give us a different and very much better approach to our troubles.

Dear God I pray today that you will help me find the one good thing that I need to know in my life. Please Help me let go of all my fear and negativity. Amen
 

4.  MARKETING OPPORTUNITIES WITH RECOVERY RADIO
Recovery Radio Seeks Show Sponsors

The Recovery Radio Show is more that just a radio show. We are a comprehensive set of resources for addicts and their families. Our uniqueness is that each week we reach hundreds of thousands of addicts and their families who are still suffering…over 500,000 people each week. We do this in many ways, the most obvious of which is over the airwaves every Saturday night in Los Angeles and 10 other cities, coast-to-coast.

In addition, we will soon be publishing “California Together”, a monthly newspaper targeted at the recovery community throughout Southern California. We will be publishing this in partnership with Bill and Barbara Brown, publishers of “Arizona Together”, which periodical has been meeting the needs of the Arizona recovery community for over 15 years. The two will be sister publications.

We maintain one of the most popular “recovery radio” websites in the world! Both Google and Yahoo have rated ours to be #4, and this after only 6 months of existence! That is phenomenal, and testimony to the fact that we are “doing something right!” Our weekly e-newsletter, the FLASH! reaches many people each week as well, with timely updates on what is happening with Recovery Radio and the recovery world in general.

Future projects include an “800 HELPLINE”, the HOW Program USA “recovery scholarships”, Fourth Step Workshops with Bob and Dr Steve, and “The Art of Recovery- Southern California” recovery community annual convention.

What does this all mean? It means that those organizations whose business is related to recovery and/or recovery products have a unique opportunity to engage- at the ground-floor level- in an extremely effective marketing alliance with The Recovery Radio Show.

Ours is a highly-targeted audience. We reach over 500,000 people each week (conservative estimate). Approximately 60% of our callers are family members or loved ones of an alcoholic or addict who NEEDS RECOVERY. They are looking for solutions to get their loved on into recovery. About 30% of our callers are from addicts or alcoholics who are IN RECOVERY, and want and need recovery-oriented products.

More so, ALL of our listeners are learning more about a societal problem that in reality affects essentially every single person in this nation. Addiction is by far the #1 public health problem in the nation today, costing our society over $4 Billion/year. It is long overdue that our nation accepts addiction for the medical disease that it is. We are doing our part to effect that change.

If you are with a business or organization that might benefit from a marketing relationship with Recovery Radio, please contact us. We will be happy to discuss the many ways that you can benefit from joining our team…and at the same time help AND benefit from our growing fan and listener base.

CONTACT US if you would like to explore sponsorship or marketing opportunities with Recovery Radio Show. Toll-Free: 866.334.0471., ext. 102 (Bob), or ext. 111 (Dr Steve).


HYTHIAM, Inc. continues as our partner and sponsor!!!

Hythiam IncWe are pleased to announce that HYTHIAM, Inc. continues to partner with Recovery Radio as one of our sponsors!!! Purveyor of the new and extremely exciting methamphetamine treatment protocol called "PROMETA" (TM), Hythiam was founded in 2002 and is located in Los Angeles. The PROMETA (TM) protocols are currently being evaluated in a large placebo-controlled, random, double-blind clinical study. Results thus far are VERY promising. BUT...this radical approach to the once dismal treatment of "speed" addiction- which likely will revolutionize the world of addiction treatment- is available to addicts NOW!! Hythiam also has PROMETA (TM) protocols for cocaine and alcohol, too!! For more information, call (866) 426-3741, or visit www.overcomeaddiction.com.


 

LISTEN TO PAST SHOWS!
Miss one of our shows? No problem!! All shows are archived for easy listening in the comfort and convenience of you home or office. All you need is your computer and a browser; that's all there's to it. Also, you may download any or all of our shows to your iPod or other mp3 device for even more flexible listening. We at Recovery Radio want to make it E-Z for you to get the tools, tips and solutions that YOU need. 24/7. Our shows may also be heard "LIVE" every Saturday night by going to our website HOME page and clicking the "LISTEN HERE" button.
Audio Archive Here

RECOVERY RADIO A NOT-FOR-PROFIT ORGANIZATION
The Recovery Radio Show is organized as a 501 (c) (3) non-profit public benefit corporation under the IRS tax code: Our Mission is to provide education about addiction to our fellow human beings, and to do what we can to allow those still suffering to get into recovery. If you, or your company, would like to make a tax-deductible donation to the RRS, you may do so with our profound thanks and appreciation by clicking on the link above, or by going to the "DONATE" button on our website on the HOME page. Or, you may call our very own Melissa Stewart at 866.334.0471 M-F between the hours of 8A - 5P.

That's it for this week....Join us this Saturday Night, won't you?????.....6-8 Pacific Time...on-air, or on the web.

Yours very truly, and in sobriety,
Dr Steve, Bob, and the Recovery Radio Crew