1. THIS WEEK'S SHOW: SATURDAY, July 29, 2006
    Summer Hijinx
SILENT TREATMENT- BRINGING ADDICTION TO THE FOREFRONT OF AMERICA

The “silent treatment” is what we do when we shift our eyes and our attention away from something we wish to avoid or pretend doesn't exist. It is extremely passive-aggressive. This is historically how America has chosen to deal with its #1 public health problem: Addiction.

"Silent Treatment" is also the name of a vibrant and ambitious upcoming national public awareness initiative and information campaign, which will roll out on August 2nd. It will bring the subject of addiction out into the open, and into the forefront- as it should be. Addiction affects fully 60% of our nation, either directly (about 10%) or indirectly, the latter by its impact on those surrounding and deeply affected by the active addict.

Our guests this week will be Jane McDonnell and Thom Forbes. Jane is President/Project Manager of Public Access Journalism LLC, a media and journalism consulting group located in Crownsville, MD in the Washington, DC area. She is project manager on behalf her firm for the Silent Treatment initiative. Thom is a former journalist who serves as lead reporter for the Silent Treatment newspaper series. This series will premier on August 2nd, being distributed nationwide by McClatchy-Tribune Information Services. Their effort operates under a grant from the Robert Wood Johnson Foundation.

The intent of the Silent Treatment campaign is to drive readers to their website, where there exists a huge repository of information and resources for dealing with Addictions. The Recovery Radio Show is proud to have been chosen from a large field of existing recovery-oriented radio shows nationwide to participate in the Silent Treatment process. Our podcast is available on the Silent Treatment website on their audio content and recovery radio section.

Thom is a seasoned journalist who has worked as a newspaper reporter, magazine editor, book author, conference chair, website creator and blogger (www.elephantonmain.com), and who himself is in recovery. So is his wife and daughter. He is Silent Treatment's lead reporter, and writes the kick-off article and several others for their newspaper series which will begin on August 2nd, 2006. The series is distributed via press wire syndication by the former Knight-Ridder news distribution service, now assimilated into the larger McClatchy-Tribune Information Services (MCT). The intent is to bring attention to the issue and to put pressure on America to change its way of looking at Addiction. The hope is to change how we view addiction; from the historical and inaccurate view as a moral lapse/lifestyle choice, to the much more correct medical disease model and the huge #1 public health problem that it really is.

We will talk with Jane and Thom about the exciting Silent Treatment project. The planning for this effort began over a year ago and is timed to coincide with National Recovery Month, which is September.

We will find out more about this exciting project, and we will get a rare insider's look at how our nation's opinion-shapers are working diligently to shift how America views and deals with the terrible societal problem of Addiction.

Don’t miss this exciting and highly informative show! Live!! This Saturday night, July 29th, 6 - 8P Pacific Time on 99.5 FM KKLA Los Angeles, in Phoenix, AZ 1100AM KFNX…and…streaming on the web. Our show call-in number is 888/995-5552 for your questions and comments. Remember….. RECOVERY WORKS!!
 

Recovery Radio Show welcomes TRIAD Treatment Center as our new anchor sponsor!! TRIAD, located in a convenient office location near John Wayne Airport in Orange County, CA provides addicts with the exclusive and proprietary NeuroTransmitter Restoration System (NTR™).  NTR™ is an office-based outpatient medical treatment process that gives the newly-recovering addict a jump-start into Recovery.

In coming weeks TRIAD will sponsor the hourly “TRIAD Corner” on the Recovery Radio Show. During this informative segment, Bob and Dr Steve will provide fascinating updates and cutting-edge tips about medical approaches to the treatment of addiction. We will interview doctors, addictionologists, patients, drug counselors, scientists, and lots of other knowledgeable and entertaining guests- all to help YOU and your family to better understand recovery from addictions.

NTR™ is a 10 day series of specially-developed and naturally-occurring intravenous amino acid infusions which helps the drug-damaged brain to heal much more quickly than normal upon cessation of drug use, including alcohol.

NTR™ does the following:

• markedly reduces or even eliminates drug cravings
• speeds up the return of normal brain function (‘clears the brain”; lucid thought processes)
• significantly eases the discomfort of the “detox” phase of drug and alcohol treatment

All three benefits of NTR™ are HUGE and cannot be overstated. In a word, NTR™ is revolutionary and will change the very approach to treatment of addiction from here forward. It is not fluff. It is real.

Prior to NTR™, there were no truly effective medical approaches to the treatment of drug addiction. NTR™ heals the addict’s brain at the cellular and molecular level. The best we had for addiction treatment prior to NTR™was AA (Alcoholics Anonymous) and other 12-Step groups, which addressed only the emotional and spiritual components of addiction.

There is no cure for drug addiction. There is only lasting remission, and only IF the addict addresses all three components of the disease of addiction. Adding the NTR™ treatment process at the "front end" and including it in a blended three-prong approach (medical, emotional, spiritual) greatly improves the likelihood of ongoing recovery. This blended approach may include formal rehab treatment as well, and should always include ongoing participation in a 12-Step group and getting a sponsor and using him/her. NTR™ is best viewed as a powerful medical tool that provides the addict with a “jump start into recovery”.

We know that addiction is a disease, not a moral lapse or lifestyle choice. It is a three-part disease which includes Medical, Emotional, and Spiritual components. All three elements of the disease MUST be addressed concomitantly in order to expect durable, lasting remission in Recovery.

NTR™ is the missing link in the recovery puzzle. For once, the addict can now address all three elements of the disease of addiction. NTR™ is step one. Rehab and 12-Step participation closely follows; the latter (12-Steps and sponsor) should continue for life.

The NTR™ experience at TRIAD Treatment Center is tailored to the individual addict. It is administered by specially trained clinicians in a comfortable outpatient clinic setting, under the supervision of Medical Director Dr. Neil Neimark. Dr. Neimark is a board-certified family practitioner with a strong background and understanding of both addiction disease, as well as medical approaches to treating it.

Interested parties may visit the TRIAD website (under construction) for more information, or may call the TRIAD office to schedule a consultation appointment at the numbers listed below.

TRIAD is located at:

Triad Treatment Center
19742 MacArthur Blvd., Ste. 110
Irvine CA 92612.
Phone:  877.664.3550 (Toll Free) or 949.747.1978.
Website: www.tendaydetox.com
Email: info@tendaydetox.com 

Note: Dr Steve has an interest in TTC and assists them in providing this valuable service to its clients.
 

4. WOMEN NEEDED TO SHARE THEIR STORY ON CABLE TV PROGRAM “SECRET LIVES OF WOMEN”
TV Show seeks “functioning” female addicts for on-air documentary series
(alcohol, meth, sex)

Women’s Entertainment Network (WE) is a cable television channel whose focus is on women: their lives, their interests, their jobs, their hobbies, their joys, their sorrows, their problems- EVERYTHING and anything that appeals to the female gender.

I recently received a phone call from one of the producers of the WE show “Secret Lives of Women”, which is in its second season and airs on Tuesday evenings at 10:30P in those cable system areas that carry WE. They are looking for 3 women who might be willing to be interviewed for an episode of this “real-life” documentary series (NOT “reality TV”!!). The show chronicles the actual lives of women in various situations and who are facing various significant or unusual challenges, “demons”, or other special issues of concern.

They would like to find three women who would be interested in sharing their lives as being:

• a "functional female alcoholic"

• a female methamphetamine addict

• a female sex addict.

The letter I received from “The Secret Lives of Women” producer follows:
READ MORE >>>

5.  MARKETING OPPORTUNITIES WITH RECOVERY RADIO
Recovery Radio Seeks Show Sponsors

The Recovery Radio Show is more that just a radio show. We are a comprehensive set of resources for addicts and their families. Our uniqueness is that each week we reach hundreds of thousands of addicts and their families who are still suffering…over 500,000 people each week. We do this in many ways, the most obvious of which is over the airwaves every Saturday night in Los Angeles and 10 other cities, coast-to-coast.

In addition, we will soon be publishing “California Together”, a monthly newspaper targeted at the recovery community throughout Southern California. We will be publishing this in partnership with Bill and Barbara Brown, publishers of “Arizona Together”, which periodical has been meeting the needs of the Arizona recovery community for over 15 years. The two will be sister publications.

We maintain one of the most popular “recovery radio” websites in the world! Both Google and Yahoo have rated ours to be #4, and this after only 6 months of existence! That is phenomenal, and testimony to the fact that we are “doing something right!” Our weekly e-newsletter, the FLASH! reaches many people each week as well, with timely updates on what is happening with Recovery Radio and the recovery world in general.

Future projects include an “800 HELPLINE”, the HOW Program USA “recovery scholarships”, Fourth Step Workshops with Bob and Dr Steve, and “The Art of Recovery- Southern California” recovery community annual convention.

What does this all mean? It means that those organizations whose business is related to recovery and/or recovery products have a unique opportunity to engage- at the ground-floor level- in an extremely effective marketing alliance with The Recovery Radio Show.

Ours is a highly-targeted audience. We reach over 500,000 people each week (conservative estimate). Approximately 60% of our callers are family members or loved ones of an alcoholic or addict who NEEDS RECOVERY. They are looking for solutions to get their loved on into recovery. About 30% of our callers are from addicts or alcoholics who are IN RECOVERY, and want and need recovery-oriented products.

More so, ALL of our listeners are learning more about a societal problem that in reality affects essentially every single person in this nation. Addiction is by far the #1 public health problem in the nation today, costing our society over $4 Billion/year. It is long overdue that our nation accepts addiction for the medical disease that it is. We are doing our part to effect that change.

If you are with a business or organization that might benefit from a marketing relationship with Recovery Radio, please contact us. We will be happy to discuss the many ways that you can benefit from joining our team…and at the same time help AND benefit from our growing fan and listener base.

CONTACT US if you would like to explore sponsorship or marketing opportunities with Recovery Radio Show. Office Phone: 949.273.8490

LISTEN TO PAST SHOWS!
Miss one of our shows? No problem!! All shows are archived for easy listening in the comfort and convenience of you home or office. All you need is your computer and a browser; that's all there's to it. Also, you may download any or all of our shows to your iPod or other mp3 device for even more flexible listening. We at Recovery Radio want to make it E-Z for you to get the tools, tips and solutions that YOU need. 24/7. Our shows may also be heard "LIVE" every Saturday night by going to our website HOME page and clicking the "LISTEN HERE" button.
Audio Archive Here

RECOVERY RADIO A NOT-FOR-PROFIT ORGANIZATION
The Recovery Radio Show is organized as a 501 (c) (3) non-profit public benefit corporation under the IRS tax code: Our Mission is to provide education about addiction to our fellow human beings, and to do what we can to allow those still suffering to get into recovery. If you, or your company, would like to make a tax-deductible donation to the RRS, you may do so with our profound thanks and appreciation by clicking on the link above, or by going to the "DONATE" button on our website on the HOME page. Or, you may call our office at 949.273.8490 M-F between the hours of 8A - 5P.

That's it for this week....Join us this Saturday Night, won't you?????.....6-8 Pacific Time...on-air, or on the web.

Yours very truly, and in sobriety,
Dr Steve, Bob, and the Recovery Radio Crew